About Peter Drew
Peter Drew has worked in SEO since 1995, building automation software for marketers, agencies and business owners.
Three decades of SEO software
Peter began working online and in SEO in 1995. His work has followed the changes in search from early ranking systems through local search, Google Business Profiles, AI-assisted content and generative answer engines.
“I’ve spent more than 30 years testing what actually moves rankings. RankTools brings together the software, automation and systems we’ve built from that experience.”
Product timeline
Early SEO work
Peter begins testing search visibility and online promotion systems.
Brute Force SEO
Brute Force SEO grows into a major automation product and a $10M+ software business.
HangoutMillionaire, LiveRankSniper and EntityRanker
New tools follow changes in video, live content, entities and authority building.
EVO and GBP Dominator
The software line expands into broad SEO automation and Google Business Profile campaigns.
The RankTools family
RankScore, RankRepair Labs, RankFusion, RankReply and RankRush connect audits, repair, authority, profile management and training.
Built in Australia, used globally
Peter is based in Australia. RankTools serves a global audience of SEO professionals, agencies, resellers, local marketers and business owners.