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About the founder

About Peter Drew

Peter Drew has worked online since 1995 and developed SEO software full time since 2007, building tools for marketers, agencies and business owners.

Three decades of SEO software

Peter began working online in 1995. His work has followed the changes in search from early ranking systems through local search, Google Business Profiles, AI-assisted content and generative answer engines.

RankTools brings Peter’s current software and training into one place, with a practical role for each product in an SEO campaign.

Product timeline

1995

Early SEO work

Peter begins testing search visibility and online promotion systems.

2007–2013

Full-time software development & Brute Force SEO

Brute Force SEO grows into a major automation product and a $10M+ software business.

Later products

HangoutMillionaire, LiveRankSniper and EntityRanker

New tools follow changes in video, live content, entities and authority building.

Local and AI SEO

EVO and GBP Dominator

The software line expands into broad SEO automation and Google Business Profile campaigns.

2026

The RankTools family, now with RankResults

RankScore, RankResults, RankFusion, RankRush, RankRepair Labs and RankReply bring together audits, visibility tracking, publishing, training and local SEO.

Built in Australia, used globally

Peter is based in Australia. RankTools serves a global audience of SEO professionals, agencies, resellers, local marketers and business owners.

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